How to design a more eco-friendly take-out coffee cup

Yuchun and Prof. Suk published an article entitled as “Design Attributes for a More Eco-friendly Takeout Cup Using Conjoint Analysis” published in Archvies of Design Research 32(2). The study empirically examined the impact of eco-friendly impression while altering the combinations of design attributes of take-out coffee cups. The result shows that the lid is essential especially for the iced drink, whereas the text based message is not critical as anticipated. Initially the study was conducted as a term project of Research Methodology course led by Prof. Suk, and Miss Dasol Hong(1st author) and Miss Hyein Lee(2nd suthor) carried out the study.

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